Marketing That Works
When You’re Stretched Thin
For nonprofits and small businesses with teams that carry mission and marketing with the same small staff.
Most teams think they need more time and more tactics. What you actually need is a marketing operating system that protects your time, budget, and people.
When that system is in place, three things start to change:
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You stay visible every week instead of in stressful bursts.
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You reach beyond your warm circle into your full market.
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You stop losing hours and energy to marketing and put that time back into core work.
STRETCHED THIN.
ALL GOALS CRITICAL.
With limited time and resources for marketing, every push ends up in the same cycle.
Effort spike
Someone finally blocks time for marketing, cranks out posts and emails, and pushes everything live at once.
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Brief success
Your warm circle responds. Engagement lifts for a week or two.
Collapse
Program and delivery work take over again. There is no time for follow-up content, testing, or multi-touch campaigns. Visibility fades.
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Restart.
You gear up for another sprint and repeat the same pattern. The team is tired, and results never move beyond the people who already know you.
The real problem:
Those efforts only reach the people who already know you. They do not build a full funnel or a lead engine that keeps new people finding you and moving toward a decision.​
We build the operating system that ends the cycle so you can focus on growth.
The Difference:
A Marketing Operating System
Marketing Operating System Design
Our marketing OS does four critical jobs:
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Maps how your buyers or donors move from stranger to supporter
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Sets the message architecture and proof points for each stage in that journey
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Connects email, LinkedIn, and nurture so people see you more than once, in the right order
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Builds in lead capture, follow-up, and sales enablement tools such as one-pagers, FAQs, and case stories
So your marketing runs on a clear structure instead of isolated efforts.
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AI Runs Inside a Custom Execution Layer, Not as Loose Prompts
AI works best inside a clear operating system, not as random prompts.
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We build your marketing OS first, then design a dedicated AI execution layer that runs it.
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That layer is a structured set of rules, instructions, and sequences that tell AI
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Who you serve
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What to say first
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How to follow up
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How to adjust based on performance
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AI does the heavy lifting. Your team reviews, approves, and stays focused on core work instead of constant content production.
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Fractional CMO Leadership
You get fractional CMO leadership that treats marketing as pre-sales infrastructure for revenue or pre-commitment infrastructure for donations.
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Weekly or biweekly strategy calls review what is working and what is not.
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We make decisions on priorities, messaging, and channels, then update the operating system so it keeps supporting growth.
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You get 20 years of marketing experience and buyer psychology applied to your specific goals, instead of trying to direct a content team on your own.​
The goal is simple: a system that keeps supporting growth instead of sliding back into effort spikes and drop-offs.​
A system that protects your time and team while every channel works in sync.
Instead of asking for more time, more staff, or more heroic effort, we design the marketing operating system that your email, social, and campaigns plug into.
CASE SNAPSHOT:
NONPROFIT -
NO MARKETING STAFF
Client:
Maryland-based nonprofit with no in-house marketing staff.
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Challenge:
Active on Facebook but nearly invisible on LinkedIn, where organizational credibility is evaluated. No systematic presence on the platform that decision makers use for due diligence.
Solution:
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Conducted Brand + Marketing Audit to understand donor motivations.
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Applied behavioral psychology to shape audience messaging.
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Delivered a strategic roadmap created by a Fractional CMO with 20 years of marketing expertise.
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Provided an AI Marketing Team, trained on their voice and mission, that delivered a weekly calendar:
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1 email update
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2 social media posts
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1 thought leadership microblog
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Results:
Website Traffic
increase in overall site visitors
Email Signups
increase in email list growth
Engagement Rate
up from previous 1.8%
Hour Per Week
team now spends on content
HOW THE SYSTEM FITS INTO YOUR WEEK
Forget complicated tools and steep learning curves. Summit AI Consulting develops an intuitive system that seamlessly integrates into your existing workflow.
Diagnostic First.
We listen to your goals, audiences, offers, and constraints, then review your current marketing, funnel, and lead sources.
Marketing Roadmap Delivered.
Within days, you get a clear blueprint that maps your buyer or donor journey, clarifies positioning, outlines funnel paths.
AI Engine, Sales Enablement
Every week you get ready-to-use posts, emails, nurture touches, and sales enablement pieces that follow that roadmap.
You Stay in Control.
Use it as is or send feedback to refine over time. Either way, the strategy stays anchored in psychology and your brand.
Your Time Stays Protected.
Most clients spend under 1 hour per week. You get the impact of a full marketing team without drag, burnout, or extra headcount.
Custom Built Marketing System For Your Team
Every tier starts with a deep diagnostic of your market, funnel, and competition so we can design the OS around real opportunities, not generic tactics. Then you choose the level of ongoing support your team needs.
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All Summit AI solutions include:
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Diagnostic report and roadmap that evaluate your market, funnel, and visibility gaps
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Marketing operating system that produces weekly visibility content and sales enablement piece
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Psychology driven messaging that matches how your audience decides
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AI execution with strategist oversight on every cycle
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Full marketing team capacity without the cost of agencies or staff hires
FOUNDATION: Message Clarity Engine
For teams struggling with visibility and marketing overwhelm.
What You Get:
The diagnostic, message map, and buyer psychology profile that guide every piece of content.
Deliverables:
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4 social posts each week
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2 emails each month
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1 microblog each month
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Biweekly 30-minute review
Why It Matters:
The system ensures content works together—not just isolated posts reacting to whatever feels urgent.
Result:
Clear message, steady visibility, and relief from doing all the marketing yourself.
GROWTH: Momentum Engine
For teams that are visible, but leads stall or drift away.
What You Get:
Everything in Foundation, plus nurture sequences and sales enablement (one-pagers, FAQs, case snapshots) that move leads from "interested" to "ready to commit."
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Deliverables:
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6 social posts each week
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4 emails each month
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1 blog each month
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Weekly 45-minute strategy call
Why It Matters:
The lead engine behind the content keeps people engaged so they don't drift away—not just more volume.
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Result:
Pipeline that converts interest into donations, partnerships, or sales.
Scale: Pipeline Engine
For teams that needed connected channels and clear ROI
What You Get:
Everything in Growth, plus fractional CMO leadership that treats marketing as revenue infrastructure. Includes funnel and CRM oversight for constant optimization.
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Deliverables:
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8-10 social posts each week
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6-8 emails each month
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2 blogs each month
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Advanced sales enablement (decks, proposal frameworks, comparison sheets)
Why It Matters:
Senior-level ownership of your marketing system gives you clear pipeline visibility and confident decisions on where to invest next.
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Result:
Full marketing department capacity without the overhead.
50 years of
COMBINED EXPERIENCE
We have the know-how you need.
Scroll Down
50 years of
COMBINED EXPERIENCE
We have the know-how you need.
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Visibility Weekly
The blog that helps you stay visible one week at a time.
Your quick guide for marketing moves that count. Each post is grounded in buyer psychology, AI, and real-world strategy.
Shared insights help make your next move clear.
A few minutes a week. Lasting results.
Who Is Behind Summit AI Consulting
Angelissa McArthur, MBA, Ed.M.
Fractional CMO | Marketing Operating System Designer
I am a marketing strategist who helps lean teams grow without adding staff or burning out.
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For 20 years, I have worked across the spectrum, from enterprise brands with multimillion dollar campaigns to grassroots nonprofits running on shoestring budgets. In every case, the goal has been the same: deliver clarity, visibility, and results that match the team’s capacity.
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My approach blends strategic marketing, behavioral psychology, and systems thinking. It is grounded in an MBA from Johns Hopkins University and a master’s in counseling psychology from Rutgers University, so I understand how your buyers think, what they notice, and what they need to see at each stage of a decision.
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I started Summit AI Consulting after watching brilliant work go unfunded because teams could not explain their value in a way busy decision makers could absorb. The problem was not the work. It was the lack of a clear marketing operating system behind it.
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Summit AI Consulting exists to fix that by designing and running that system with you. I build marketing operating systems that fit the time, people, and tools you actually have, not the resources you wish you had. I use AI as the execution layer inside that system, so it works with your reality, protects your energy, and keeps your message visible.
If that is the kind of support you need, let's talk about what a marketing OS could look like for your organization.​
MAP YOUR NEXT STEPS
Book a free 30-minute strategy call and learn how Summit AI Consulting can save your team hours each week while keeping your brand visible.
You’ll walk away with:
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A clear plan for your next 90 days of marketing.
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A view of the gaps holding your visibility back.
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Actionable next steps you can use right away, whether or not you move forward with us
👉 Fill out the form and we’ll schedule your free call.
Free Marketing Strategy Call for Lean Teams