Marketing That Works
When You’re Stretched Thin
For nonprofits and small businesses with teams that carry mission and marketing with the same small staff.
Most teams think they need more time and more tactics. What you actually need is a Marketing Operating System (OS): a strategy-led system grounded in buyer psychology that turns your message into a weekly cadence that compounds.
Summit AI Consulting builds the system and delivers the weekly execution, without agency overhead or a new hire.
When that system is in place, three things start to change:
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You stay visible every week instead of in stressful bursts.
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You reach beyond your warm circle into your full market.
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You stop losing hours and energy to marketing and put that time back into core work.
STRETCHED THIN.
ALL GOALS CRITICAL.
With limited time and resources for marketing, every push ends up in the same cycle.
Effort spike
Someone finally blocks time for marketing, cranks out posts and emails, and pushes everything live at once.
Brief lift
Your existing supporters respond. Engagement lifts for a week or two.
Collapse
Program and delivery work take over again. There is no time for follow-up content, testing, or multi-touch campaigns. Visibility fades.
Restart.
You gear up for another sprint and repeat the same pattern. The team is tired, and results never move beyond the people who already know you.
The real problem:
Those efforts only reach your warm circle, the people who already know you. They do not build a full funnel or a lead engine that keeps new people finding you and moving toward a decision.
We build the marketing operating system that ends the cycle so you can focus on growth.
Buyer Psychology
Clear Messaging Weekly Momentum
1) Marketing Operating System Design
Most marketing fails because it is a pile of isolated efforts. A Marketing Operating System gives you a clear progression, consistent proof, and weekly follow-through.
Our Marketing OS does four critical jobs:
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Maps how your buyers or donors move from stranger to supporter
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Sets message priorities and proof points for each stage in that journey
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Connects email, LinkedIn, and nurture so people see you more than once, in the right order
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Builds in lead capture, follow-up, with sales enablement tools such as one-pagers, FAQs, and case stories
So your marketing runs on a clear structure instead of isolated efforts.
2) AI Runs Inside a Custom Execution Layer, Not as Loose Prompts
AI works best when it is guided by a system, not asked to improvise.
We build your Marketing OS first, then design a dedicated AI execution layer to run it. This is a structured set of rules and sequences that tells the system:
- Who you serve
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What to say first
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How to follow up
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What to adjust based on performance signals
AI supports production and consistency. Your team reviews, approves, and stays focused on core work, not constant content creation.
3) Fractional CMO Leadership
You get fractional CMO leadership that treats marketing as pre-sales infrastructure for revenue or pre-commitment infrastructure for donations. On a regular basis we:
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Review what is working and what is not
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Make decisions on priorities, messaging, and channels
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Update the operating system so it keeps supporting growth
You get 20 years of marketing experience and buyer psychology applied to your specific goals, instead of trying to direct a content team on your own
The goal is simple: a system that keeps supporting growth instead of sliding back into effort spikes and drop-offs.
A repeatable cadence that keeps your marketing moving.
CASE SNAPSHOT:
NONPROFIT -
NO MARKETING STAFF
Client:
Maryland-based statewide youth nonprofit
Challenge:
Active on Facebook but nearly invisible on LinkedIn, where organizational credibility is evaluated. No systematic presence on the platform that decision makers use for due diligence.
Solution:
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Conducted Brand + Marketing Audit to understand donor motivations.
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Applied behavioral psychology to shape audience messaging.
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Delivered a strategic roadmap created by a Fractional CMO with 20 years of marketing expertise.
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Provided an AI Marketing Team, trained on their voice and mission, that delivered a weekly calendar:
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1 email update
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2 social media posts
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1 thought leadership microblog
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What this Enabled:
Consistent visibility on the platform where funders, partners, and stakeholders evaluate credibility—without adding staff or overwhelming their team.
Results:
Website Traffic
increase in overall site visitors
Engagement Rate
up from previous 1.8%
Hour Per Week
team now spends on content
Email Signups
increase in email list growth
HOW THE SYSTEM RUNS
Built to protect your time, budget, and capacity.
No complicated tools. No steep learning curve. We build a Marketing Operating System your team can run inside your existing workflow.
Diagnostic First.
We listen to your goals and challenges, then review your current marketing, funnel, and lead sources.
Marketing Roadmap Delivered.
In the first week, you get a clear blueprint: buyer or donor journey, positioning, and the path from first touch to next step.
AI Engine, Sales Enablement
Every week you get ready-to-use posts, emails, nurture touches, and sales enablement pieces that follow your roadmap.
You Stay in Control.
You review and approve. Use it as-is or send feedback to refine over time. The strategy stays grounded in buyer psychology and your brand voice.
Your Time Stays Protected.
Most weeks, review and approval takes about an hour or less. You get the output capacity of a bigger team, without the overhead, burnout, or extra headcount.
Custom Built Marketing System
For Your Team
Every tier starts with a deep diagnostic of your market, funnel, and competition. You receive an executive brief that makes the plan clear and easy to understand.
All Summit AI solutions include:
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Executive Summit Brief: what matters, what to do next, what to ignore
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Marketing operating system that produces weekly visibility content and sales enablement piece
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Psychology driven messaging that matches how your audience decides
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AI execution with strategist oversight on every cycle
FOUNDATION: Message Clarity Engine
For teams struggling with visibility and marketing overwhelm.
What You Get:
The diagnostic, message map, and buyer psychology profile that guide every piece of content.
Deliverables:
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2 social posts each week
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1 microblog each week
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1 weekly visibility email
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1 performance report per month
Why It Matters:
You stop guessing what to say and content works together.
Result:
Clear message, steady visibility, and relief from doing all the marketing yourself.
GROWTH: Momentum Engine
For teams that are visible, but leads stall or drift away.
What You Get:
Everything in Foundation, plus a conversion layer: quarterly nurture and basic sales enablement to move people from interested to ready.
Deliverables:
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3 social posts each week
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1 weekly visibility email
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1 blog each month
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1 nurture sequence (3 emails) per quarter
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1 performance report each month
Why It Matters: You get a system that compounds and supports confident decisions on where to invest next.
Result:
More inquiries, more commitments, fewer dropped leads.
Scale: Pipeline Engine
For teams that needed connected channels and clear ROI
What You Get:
Everything in Growth, plus senior oversight and a complete lead engine across stages. Insights are decision-ready and based on available data, with a simple attribution view when CRM and email metrics are accessible.
Deliverables:
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3 social posts each week
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1 weekly visibility email
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1 blog each month
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Advanced sales enablement (decks, proposal frameworks, comparison sheets)
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1 performance report per month
Why It Matters:
You get a system that compounds and supports confident decisions on where to invest next.
Result:
Predictable growth, clearer pipeline, stronger conversion.
50 years of
COMBINED EXPERIENCE
We have the know-how you need.
Scroll Down
50 years of
COMBINED EXPERIENCE
We have the know-how you need.
Scroll Down
Visibility Weekly
The blog that helps you stay visible one week at a time
Your quick guide for marketing moves that count. Each post is grounded in buyer psychology, AI, and real-world strategy.
Shared insights help make your next move clear.
A few minutes a week. Lasting results.
Who Is Behind Summit AI Consulting
Angelissa McArthur, MBA, Ed.M.
Fractional CMO | Marketing Operating System Designer
I am a marketing strategist who helps lean teams grow without adding staff or burning out.
For 20 years, I have worked across the spectrum, from enterprise brands with multimillion dollar campaigns to grassroots nonprofits running on shoestring budgets. In every case, the goal has been the same: deliver clarity, visibility, and results that match the team’s capacity.
My approach blends strategic marketing, behavioral psychology, and systems thinking. It is grounded in an MBA from Johns Hopkins University and a master’s in counseling psychology from Rutgers University, so I understand how your buyers think, what they notice, and what they need to see at each stage of a decision.
I started Summit AI Consulting after watching brilliant work go unfunded because teams could not explain their value in a way busy decision makers could absorb. The problem was not the work. It was the lack of a clear marketing operating system behind it.
Summit AI Consulting exists to fix that by designing and running that system with you. I build marketing operating systems that fit the time, people, and tools you actually have, not the resources you wish you had. I use AI as the execution layer inside that system, so it works with your reality, protects your energy, and keeps your message visible.
If that is the kind of support you need, let's talk about what a marketing OS could look like for your organization.
