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GivingTuesday 2025 broke another record. The GivingTuesday Data Commons estimates that people in the United States donated 4.0 billion dollars in one day, with about 38.1 million participants, up from 3.6 billion in 2024. Generosity is not shrinking. Yet if you sat inside a donor’s inbox, it did not feel that simple. Like a lot of people who care about community work, I opened my email and saw ten appeals from organizations I respect. Several were tied to boards I serve on. All of them had...

A desk with reports, a cell phone, and a laptop, representing someone reviewing information. Most leaders obsess over proposals and sales calls. The quiet truth is that buyers often decide long before they see either. Buyers do their own research. They read, compare, and debate in rooms you never enter. That early path, the one they walk without you, is your pre-sales architecture. If that architecture is unclear or inconsistent, strong proposals never reach a ready audience. What Pre-sales...

Your donor has gone silent. No response to the event invitation. The year-end appeal goes unopened. The quarterly update gets deleted. Dark computer screen on a desk with two cups representing ignored email. What changed? Nothing dramatic. That's the problem. The Attention Economy Hit Nonprofits Hard According to the 2025 Nonprofit Tech for Good Email Marketing Statistics report, 86% of nonprofits utilize email marketing to communicate with donors. However, many still send irregular or...